PENNEDBYFOPE
c.v.
Work experience
UX Writer | Content Designer
Motorway
July 2022 - Present
full time
Summary: spearheading UX writing at the UK's fastest-growing used car marketplace as their first-ever UX Writer. Across B2C and B2B products, mobile apps and web.
Highlights:
-
Leading the content strategy for Motorway Pay — an industry-first billing and payments solution that enables dealers to make instant payments for cars they buy on Motorway.
-
Creating a content design system from scratch that's now paired with the product design system.
-
Solving complex problems for different users, across multiple teams, with clear, concise and compelling content solutions.
-
Collaborating with cross-functional partners in product and engineering, as well as business stakeholders. Upskilling teams on content design best practices, and accessible, inclusive language through workshops and guides.
-
Creating and delivering content testing plans with user researchers, so that content meets both user and business needs, and to tangibly measure impact.
-
Pioneering content operations and ways of working, effectively integrating an entirely new discipline into existing workflows.
UX Writer | Content Designer
Prosper (formerly ForMore)
March 2023 - Present
independent contractor
Summary: I translate complex financial info into simple, meaningful UX content for an early-stage savings and investments app.
​
Highlights:
-
Designing, delivering and iterating on complicated user flows for buying and selling investments, deposits and withdrawals, pension transfers and open banking.
-
Leading the content strategy for the customer help centre.
-
Mapping, designing and writing email journeys for customers.
-
Working with risk, compliance and legal experts to ensure UX content meets relevant requirements across all touch points.
Digital Strategist
Forward Action
January 2021 - July 2022
full time
Summary: I led digital strategy projects for national and international charities, specialising in UX design, content design, A/B testing, paid social and email.
​
Highlights:
-
I led a redesign of the UX content on a client's donation page which doubled conversions (the number of regular givers to the charity).
-
I analysed and optimised an email series for a client that increased the supporter participation rate by 20% (the number of people signing key petitions).
Workshop designer, facilitator
& founder
Oriki Collective
2018 - 2020
full time
Summary: I founded Oriki Collective with a mission to empower a generation of storytellers. I designed and facilitated bespoke creative writing programmes and resources for schools and youth groups across the UK.
​
Highlights:
-
I built a brand and business that successfully empowered young people across the UK through creative writing, receiving glowing testimonials and referrals.
-
My first-ever one-day workshop at London Academy school received such positive feedback, that they invited me to develop it into a six-week after-school programme.
-
I was invited to design and facilitate workshops for prestigious summer school programmes at both Oxford and Cambridge Universities.
Head of Marketing
Waterspite: The Cambridge International Student Festival
2017 - 2018
volunteering
Summary: I led a team of six in devising and executing the marketing and content strategy for the UK’s largest, international student film festival.
​
Highlights:
-
Under my leadership, our team's marketing and content strategy contributed to the festival's most diversified submissions list. We received submissions from filmmakers from all over the world - with successful outreach to more marginalised, under-represented communities.
-
We broke the festival's records for high rates of attendance and greater press coverage.
Education
Bachelor of Arts degree, English
University of Cambridge
I achieved a 2:1 overall. My final year dissertation was awarded a First Class, and is a deep dive into the literature and folklore of Zora Neale Hurston. It makes the case that her work re-imagines the distribution of power by democratising and diversifying routes to knowledge.
Certificate in UX Writing
UX Content Collective
A professional certification course developed by experts at Google, Amazon and Intuit. Modules ranged from voice and tone, writing for UI components, auditing content and usability testing.